Whether you just bought a domain name or have owned a website for ten plus years its crucial to use SEO or Search Engine Optimization to get more traffic that is targeted and relevant to buyers at the end of the buying funnel.
One way to do this is with keyword research using Google’s Keyword Planner and targeting keywords with content on your website, social media, and off page SEO which is link building and link earning or attraction.
If you don’t know the best strategies currently in 2014 you should reach out to the best seo company or ppc management agency to help you through this keyword research process. Also, with PPC you can learn what are the best keywords for you to target before spending money on a long term SEO campaign.
With PPC or pay per click ads its instant traffic and you can bid on as many keywords as you like to get on the first page of Google right away. With SEO it takes time to build traction and earn your way to the first page and it’s harder to target hundreds of keywords right away and has to be done over time with relevant content to support it.
Another aspect of SEO is Local SEO and whether you are a small business that only targets customers in a local area or a national company that has local locations throughout the country you need to have a plan for local seo. Part of local seo is getting citations or your name, address, and phone number (NAP) on authoritative, relevant sites including high powered directories and review sites like Yelp and the BBB.
Lastly, with Social Media being prominent in this digital age Google and the search engines are starting to check the social signals of sites and if your blog content is shared. To help your overall trust it’s important to have social share buttons on your blog posts and have active social media accounts where people talk about your brand. This can create buzz generation which naturally happens with big brands and it’s a great way to show you are a real company that can help users and care vs. a spammy site just trying to attract leads.